Website Security is essential in today's internet landscape. It's critical to be protected, whether you host a large database full of customer information or just have a small info site advertising your business. Hackers are just as likely to target SMBs as they are to attack large corporations due to the typically lower level of security. The biggest mistake most small businesses make is assuming they are too small to be worth hacking. In order to keep your site safe you have to have a solid strategy of proactive defense combined with a reactive plan to mitigate damages in the event of an attack.
Secure your Reputation
Starting in July 2018 all sites without SSL Certificates will be marked insecure. This not only penalizes your SEO but also shows customers that traffic on your site is susceptible to a man in the middle attack. A valid SSL Certificate and properly configured HTTPS ensure data sent on your site remains private. It's indicated by the green lock in your address bar. When customers see this icon: they know traffic on your site is protected from being viewed by third parties.
Once a site has been hacked search engines will begin adding it to their blacklists. This means your SEO score goes down to virtually 0, and if anyone does find your site they are warned not to proceed using the site due to possible malicious activity. This can put your site out of commission, cause customers to lose confidence and result in serious damages to your brand integrity. Protecting yourself with a Website Security plan can help keep your site off blacklists, and help get it removed in the event your site is targetted.
Secure your Customers
A hacked website can affect more than just your reputation. Customers could be redirected to other websites where they will likely be infected with malware. Once a customer device is compromised by your site it is unlikely they will ever return. Beyond the obvious loss of trust, this could also compromise their personal information resulting in even more trouble for you when your site is found to be the source of the breach.
Secure your Assets
Preventative Website Security is far less expensive than reactive measures. You will most likely have to hire a professional to repair your site once it's been infiltrated. The process of repairing a hacked site can be time consuming. You could lose valueable traffic while your site is down, and loss of leads means loss of revenue. In addition to the cost of repair and lost revenue during downtime, the damage done to your reputation could cost you even more customers.